The domain name game is a tricky one, but if you play it right you can make the web-site big-leagues. Think of your domain name as your Internet Identity. Think of it as your web sites passport to fame, to glamour, to popularity, to everything that you, as a webmaster, dream of. Picking the domain is vital.
The domain name game is a hard one to play. Every single day tens of thousands of domain names are snatched up, making it almost impossible to find a dictionary word domain. If you are one of the few lucky ones to own a simple dictionary word domain, you can make thousands selling it. If you are not, you have to be more creative in finding one for your site. You can either choose a longer, less brand-able non-dictionary word domain, a combination domain name with letters, numbers and maybe a dash or two, or you can try one of the new TLD (Top Level Domains) available.
Recently the governing bodies that control Internet TLD’s decided that the current standard .COM, .NET and .ORG domains were no longer able to fill the demand, and approved several new TLD’s, including .INFO and .NAME. In addition to those new TLD’s, we have country codes such as .TV and .CX, and New.Net domains such as .CHAT and .CHURCH.